Report
on the the research findings of the field study conducted in Kazakhstan
Fact
Sheet:
Dates
of Visit: July 24- August 1,2003
Places
of Visit: Almaty, Kazakhstan
People/Professionals
met/Interviewed/Discussed:
Ms.
Balzhan Beisembekova, Executive Director, National Association of Television
and Radio Broadcasters, Kazakhstan
Mr.
Oleg Katsiev,Country Director,Internews, Kazakhstan
Ms.
Tamara M. Kaleyeva, President, International Foundation for protection
of speech
Mr.
Alexandr Smagly,Advisor, National Association of Television and Radio
Broadcasters, Kazakhstan
Ms.Irina
Kirillova, president, International Research Programmes Almuni Association
Three
Representatives from "Khabar" the state TV
Ms.
G. Ibrayeva, Head of International Journalism Department, Faculty of
Journalism, Al-Farabi Kazakh National University
Ms.
S. Nurgozhina, Professor of Periodicals, Faculty of Journalism, Al-Farabi
Kazakh National University
Documents
Collected:
New
Draft Bill and its amendments
List
of Radio and TV stations in Kazakhstan
Background
To find
out the Public Broadcasting situation in Kazakhstan, the country in
Transition.
The explore
the opportunities and limitations from Changes in legal and structural
framework of Public Service Broadcasting in Kazakhstan
An
Analytic Overview
Objectives
of the mission:
The objectives
of the present research paper to
• Describe major trends and situation in the field of Public Service
broadcasting in Kazakhstan
• Examine the Opportunities and limitations of legal and structural
changes in Public Service Broadcasting in Kazakhstan
• Look into some positive/negative examples and experiences of public
service broadcasting in Kazakhstan
• Recommend policy strategies for future in Kazakhstan
Major
Trends in the Broadcasting Scenario of Kazakhstan
Over the last decade, the broadcasting in Kazakhstan had experienced five
important challenges:Transition,Consolidation,Democratisation, legislation,
Competition , Commercialization, struggle for free and independent media
All broadcasters
in Central Asia are facing phenomenal challenges because of increased
pressure from civil societies to make it more free and independnt. The
broadcasters are facing strong competion for audiences, which are fragmented.
Earlier, most public service broadcasters had worked in monopolistic paradigm.
The whole legal and structural framework derived from this monopolistic
paradigm. All decisions, descriptions, actions completely suited to the
environment where competition, free and independnt media were completely
absent.
This paradigm
is highly unsuitable and inappropriate to the present environment. Today,
due to advent of challnels ,there are many channels and there are many
alternatives. Audience is watching different channels. The revenue of
those public service broadcasters is getting fragmented as advertising
revenue gets fragmented. So, the environment is extremely competitive.
The process
of democratization of society as well as broadcasting began in the early
90’s. Even though broadcasters enjoyed a monopoly, a reduction in
the proportion of budgetary support, combined with pressures to open up
media sector to private and NGO enterprises puts the policy makers to
change the media legislation as soon as possible.
Many broadcasters
sell airtime on the basis of the size of its viewership, they began to
look for ways and means of increasing its share as the media market became
increasingly more competitive. This resulted in a reduction in emphasis
on public service programmes, as the prime time was reserved for commercial
programming which earned the most revenue. Radio is undergoing a similar
process, though to a lesser extent.
There is
then the technological environment. There is a tremendous change in broadcast
technologies. It stared with satellite revolution and digitalization where
you have many many channels are reaching your door-step. You can receive
this on satellite, distribute them in cable, receive them small direct-to-home
(DTH) dishes with the proliferation of television. There has been very
recently a growth in direct radio broadcasting where you can receive directly
hundred of radio channels on a small receiver not with dish antennae but
with very small antennae like tape. There has been proliferation of channels
and the technological environment has changed. The Internet has made even
a bigger change. On the Internet today, you can get streaming video and
audio and whole host of multimedia. This has changed the whole technologies
where you are.
The consolidation
is happening among major media players across central asia.People are
getting restless to have completely independent media from from government
controls. Of course, there are a lot of private commercial stations working
, but by and large , the whole broadcasing industry is under the government
control.
Building
an analytical framework
Public
Vs State
“ Public
Service Broadcasters” in Asia are many times reffered as synonym
with state broadcasters or National broadcasters. One of key reaosns for
ascribing the status is that they are more or less performing public service
functions of the media.But it too simplistic and wrong if we consider
all state-owned /national public broadcasters are public service broadcasters.
The following analysis will reveal thet it is not necessarily true that
all the state-owned national broadcasters are truly public broadcasters.
This brings us to a question: What is Public Service broadcasting?
State
Vs Independent Broadcasters
Many media
experts term " Indepedent media" any media which is not under
the control of state. So, Indepent media refers to those Radio and Television
channels which may be commercial, privately owned or any owned by Non-governemntal
organisation ( non-profit)
What
is Public Broadcasting?
Public Service
Broadcasting is defined is the broadcasting made for the Public, funded
by the Public and controlled by the public. Essentially, it emphasizes
on public participation in ownership, control, funding and programming
of broadcasting. The word “public” refers to the entire population
of the country or region that the public broadcaster is responsible for
serving.
From the
above definition, it is very clear that all the state/national broadcasters
in Central Asia may not be categorized as a “ Public Service Broadcaster”.
But they may be a poor or non-representative form of Public Service Broadcasters
as they have essentially few components/ characteristics of Public Broadcasters.
In this context,
following Questions are raised in relations to state-owned broadcasters
within the purview of essential characteristics of a public broadcaster
:
Analysis
of "What is not Public Broadcasting in Kazakhstan"
The analysis
can start with the “ what is not”
o The state-owned
/National broadcasters are not private(commercially driven) broadcasters
o The state-owned national broadcasters are not community broadcasters
Then what
are they? Of Course , they are not public service broadcasters according
the universal definition accepted by many people
Further,
analysis can be further made in terms of
• What is with them that distinguishes from other broadcasters and
identifying them as public service broadcasters ( Analysis of the existing
problems)
• Where are they as a public service broadcasters? ( Analysis of
present system)
• What are the consequences in future if they continue present status?
• What are the possible solutions open to them?
It is worth-mentioning
here that these broadcasters cannot convert to private broadcasters as
their mandate does not allow them to become because they have some public
responsibilities and they existence is defined by their identities.
At the same
times, it is quite clear that they cannot continue in the same state of
affairs as they are now, they cannot survive as they are working in the
still monopolistic paradigm..
The
Best solution: Public participation in Broadcasting
• Where are they as the public broadcasters?
• Where do they stand as public broadcasters?
• What are the consequences in the future if they do not change
the framework they work for ?
• What are the options left them?
• How do they convert to a true public service broadcaster?
Building
a methodology for evaluating Public Broadcasting in Kazakhstan
To answer
these questions, we need to develop a methodology to evaluate a state/national
broadcaster as Public Service broadcaster. The proposed methodology is
based on essential elements that constitute a true public service broadcasting
systems as available some of the countries of the world and most importantly,
with essential elements of public participation and universal declaration
human rights.
The second
question arises :
How
does one assess that a national/state broadcaster have become/converted
to a public service broadcaster?
Generally
identified Process to convert a national/state broadcaster to a public
service broadcasters
The answer
may be broadly like this if it undergoes these processes. Of course, these
process are not universal.
Reviewing
the present system
Constitutional
provisions for independent media
Public
Service functions
Accountable
mechanisms
Governing
structure of PSB
Funding
Mechanisms
Editorial
Independence
Reviewing
the Present System
Firstly,
we wish to see is there any attempt to review the present Kazakhstan broadcasting. Secondly, a national /state broadcaster may become a
true public service broadcaster if and only if we found visible changes
in legal and structural framework.
One may ask:
What does it mean by changing in the legal framework?
Change in
the legal framework is basically changing present media law of the country
based on the spirit of the constitution. Plainly speaking, is there any
attempt to bring a new media law or change the existing media law for
providing greater public participation in the broadcasting?
This means clearly creating legal conditions for true public service broadcasting.
The answer
may be both yes and no. Table 1, clearly demonstrate that in Kazakhstan
has tried to change the media law/introduce a new media law to provide
more public participation.
Kazakhstan
Yes
No
Comments
Broadcasting
Law Enacted
Broadcasting
Bill in Draft stage
Planning
to Draft Broadcasting Law
No
initiatives until today
As provided
in the Apendix 2 and Apendix 3, the new draft law and the amendments to
the the law.
It is clearly
visible from the analysis that Kazakhstan is going towards a major structural
changes in broadcasting.
Before introducing
the new media legislation, one may look for formal guarantees of free
and independent media in the constitution of Kazakhstan.
Legal
Framework
For any public
service broadcasters changing legal framework means the following:
1. Constitutional
guarantee/support for free and independent public media
2. Formal guarantees derived from the constitutional guarantee
What may
be the Formal Guarantees for protecting free and independent media? This
depends mostly on answering satisfactorily the following questions.
Does constitution
guarantee the freedom of political communication?
Does constitution
guarantee freedom of expression?
Does constitution
guarantee the Journalistic independence?
Does constitution
guarantee Creative Independence?
Does constitution
guarantee Programming Independence?
Does constitution
guarantee the Independence of broadcaster?
Does other
rights of citizens are protected by constitution?
Is anyone
prohibited from interfering with or regulating broadcast programmes
except as provided for by law?
Do the
laws guarantee of independence of content of its programmes?
Do the
laws guarantee of independence concerning time of the broadcast and
management of affairs?
Do the
laws guarantee of independence concerning management of affairs?
Do the
laws guarantee the national
Kazakstan
Does
the constitution guarantee
Yes
No
Comments
freedom
of political communication
freedom
of expression
the
Journalistic independence
Creative
Independence
Programming
Independence
rights
of citizens
interfering
with or regulating broadcast programmes
independence
of content of its programmes
Do the
laws guarantee of independence concerning management of affairs?
Do the
laws guarantee of independence concerning management of affairs?
Do the
laws guarantee the national security?
If you see
the table 2 , it is quite clear that Kazakhstanconstitution provides clear
provisions for establishment of free and independent public media. But
it is worthwhile to see how are they implemented in practice.
These conditions
set for creating climate for public service broadcasting. In most of the
cases in Asian Media the constitutions provide provisions for all these
conditions unless otherwise it is not suppressed.
Even if the
constitution provides all necessary provision for a free and independent
media, it may not be the case that all the provisions are being applied
for.Kazakstan is a classic example for sucha case.These provisions may
be negated by the pretext of security reasons.
What are
other ways to protect media from undue influnce of state and industries?
Constituting
an independent Board
The structural
changes guarantee the real public service nature of broadcasting. It is
mostly by establishing an independent board. This goes without saying
that establishing an independent board is first step towards initiating
public service broadcasting
This goes
to the second sets of questions do the countries:
Does the
country’s broadcasting system have a board?
If yes, how autonomous or independent is the board?
The clear
answer for Kazakhstan is that there is no board for broadcasting organizations.
There is no provision in the media law to constitute anew board. There
are no mention of the term and conditions of functioning of the board
All the questions
related constition of the board,Powers & Roles of the board,conditions
on the members of the board, functions and responsibilities of the board
are not considered as ther is no board at all.
In order
that state/national broadcasters to become a true public service broadcasters
needs to develop a strong accountable mechanisms for the public
What constitute
accountable mechanisms of a broadcasting system?
Advisory
Bodies
Do the
broadcaster has an advisory Body or bodies?
Does the
broadcasting organizations establish one advisory body to advise on
matters concerning broadcasting ?
Are the
advisory bodies recommendations binding on the broadcasting organisations?
Does the
broadcasting organisations requires to establish advisory bodies to
oversee quality of service?
Does the
broadcasting organizations require to conduct regular scientific listening
pools, which it shall make public, required to take into account any
views received from persons of learning or having relations to broadcasting?
Does the
ministry establish advisory body to advise him or her on how to develop
local
television and radio production?
Yes
No
Comments
Do the
broadcaster has an advisory Body or bodies?
Is advisory
body's recommendations binding on the broadcasting organization?
Does
the broadcasting organisations requires to establish advisory bodies
to oversee quality of service?
Does
the broadcasting organizations require to conduct regular scientific
listening pools, which it shall make public, required to take into
account any views received from persons of learning or having relations
to broadcasting?
Does
the ministry establish advisory body to advise him or her on how to
develop local television and radio production?
From the
above table it is very clear that none of the accountable mechanisms are
in place except audience/listeners pool but it it is quite unclear that
how scientific these pools are. The audience research department does
the pool from time to time. It is also unclear that these results have
any bearings on the production.
Another way
to establish accountable mechanism in place to have the provisions of
publishing annual report for the public
Another way
to establish accountable mechanism in place to have the provisions of
Annual
Reports
Yes
No
Comments
Do the
broadcasters produce Annual Report?
Do the
broadcasters need to produce an annual report including the information
relating to finance, administration, objectives, editorial standards
and measures taken to ensure compliance with these standards, research,
consultations undertaken, complaints from viewers and analysis of
programming?
Do broadcasters
need submit a corporate plan to the Minister outlining the objectives
and expected performance?
Do broadcasters
need to submit an annual report to parliament with financial statements
and complete auditor’s report?
Do you
need to submit a statement on objectives and extent to which, they
have been met and overall Performance?
Do the broadcasters
produce Annual Report?
Do your annual report include particulars of any ministerial directions
to broadcasts, gifts, advise from advisory council, summary of complaints
and responses?
Do you need submit a corporate plan to the Minister outlining the objectives
and
expected performance?
Do you need to submit an annual report to parliament with financial statements
and complete auditor’s report?
Do you need to submit a statement on objectives and extent to which, they
have been met and overall Performance?
Whom do the broadcasters submit an annual report to on the activities
of the public service broadcasters:
· The president
· Government
· Parliament?
Do they describe the way that the law has been met?
Do they include recommendations including in relations to the license
fee?
Do you need to prepare an annual budget?
Do the report presented to the appropriate minister?
Who reports on them to the Diet?
Do you need to produce an annual report including the information relating
to finance, administration, objectives, editorial standards and measures
taken to ensure compliance with these standards, research, consultations
undertaken, complaints from viewers and analysis of programming
Broadcast
Regulator
Another way to create Public broadcaster is to have a regulator
Yes
No
Comments
Do the
country has a broadcast regulator?
Does
the broadcast regulators have complaints jurisdiction?
Does
the broadcast regulator have licensing powers?
Does
the broadcast regulator have right to suspend or revoke the license?
Does
the broadcast regulator need to consult with corporation regarding
any license conditions
Does
the broadcast regulator need to address a report to parliament ?
Does
your broadcast regulator has significant regulatory powers, including
appointment of presidents and the content of governing Charters?
Does
the broadcast regulator enforce obligations in the charter and fine
and even suspend programmes which don’t comply?
Does
the broadcast regulator guarantee the independence and impartiality
of public broadcasters?
Does
the broadcast regulator has overall responsibility for ensuring compliance
with the charter?
You
don’t have any broadcast regulator
Some of the
pertinent questions may be asked on Broadcast Regulator
Do the broadcasting has a broadcast regulator?
Does the broadcast regulators have complaints jurisdiction?
Does the broadcast regulator have licensing powers?
Does the broadcast regulator have right to suspend or revoke the license?
Does the broadcast regulator need to consult with corporation regarding
any license conditions
Does the broadcast regulator need to address a report to parliament ?
Does your broadcast regulator has significant regulatory powers, including
appointment of presidents and the content of governing Charters?
Does the broadcast regulator enforce obligations in the charter and fine
and even suspend programmes which don’t comply?
Does the broadcast regulator guarantee the independence and impartiality
of public broadcasters?
Does the broadcast regulator has overall responsibility for ensuring compliance
with the charter?
You don’t have any broadcast regulator
Complaint
Mechanisms
Another set of conditions that may earmark a state/national broadcaster
as a Public Broadcaster is to have Complaint Mechanisms
What are
the present complaint mechanism systems?
Internal
complaint Mechanisms
Yes
No
Comments
Does
the broadcaster need to establish internal procedure for complaints
handling and solving?
Does
the broadcaster need to submit codes of practice to the broadcast
regulator for approval
Is
there any internal ombudsman with powers to make recommendations?
Does
ombudsman recommendations has any binding authority?
Do the
mechanisms vary between broadcasters, depending on the Charter and
the practice ?
Is there
any statutory right of reply for anyone affected by the broadcasting
of untrue matter, as well as obligation of correction whenever the
broadcasters discover incorrect material?
Has
there an internal complain process and it promises to acknowledge,
sometime on air, when complaints are upheld?
Do the
broadcasters require to make available an annual statement of Promises
to Audiences, describing its services, standards, and objectives?
Does the
broadcaster need to establish internal procedure for complaints handling
and solving?
Does the
broadcaster need to submit codes of practice to the broadcast regulator
for approval
Is there
any internal ombudsman with powers to make recommendations?
Does ombudsman
recommendations has any binding authority?
Do the
mechanisms vary between broadcasters, depending on the Charter and the
practice ?
Is there
any statutory right of reply for anyone affected by the broadcasting
of untrue matter, as well as obligation of correction whenever the broadcasters
discover incorrect material?
Has there
an internal complain process and it promises to acknowledge, sometime
on air, when complaints are upheld?
Do the
broadcasters require to make available an annual statement of Promises
to Audiences, describing its services, standards, and objectives?
External
Complaints Mechanisms
Does
your broadcast Regulator does receive complaints from viewers, even
though this is not specifically provided for in the legislation?
If the
viewers or listeners complain to the broadcast/Human Rights/other
related Rights Committee ( BRC),Are the views are binding?
Does
broadcaster make any commitment to respect the views of broadcast/human
rights?
Does
the broadcaster need to comply with the Code of Conduct set out in
the broadcasting act?
Is the
code of Conduct sufficiently deals with matters such as obscenity,
violence, accuracy, and impartiality in relations to news?
Are
broadcasters subject to the Broadcasting standards commission codes
dealing with a range of issues including unfair treatmeint, privacy,
taste and secrecy, violence, and
sexual conduct?
Does your
broadcast Regulator does receive complaints from viewers, even though
this is not specifically provided for in the legislation?
If the viewers or listeners complain to the broadcast/Human Rights/other
related Rights Committee ( BRC),Are the views are binding?
Does broadcaster make any commitment to respect the views of broadcast/human
rights?
Does the broadcaster need to comply with the Code of Conduct set out in
the broadcasting act?
Is the code of Conduct sufficiently deals with matters such as obscenity,
violence, accuracy, and impartiality in relations to news?
Are broadcasters subject to the Broadcasting standards commission codes
dealing with a range of issues including unfair treatmeint, privacy, taste
and secrecy, violence, and
sexual conduct.
Public
Service Functions of Public Service Broadcasting
General
Requirements
Pluralism
Minority
programme
Reach
Editorial
Independence in the news
National
Identity
Broadcasting
Parliamentary session
Pluralism
Yes
No
Comments
Does
the broadcaster provide a wide-ranging of programmes that informs,
enlightens and entertains?
Does
the broadcaster provide to all sectors of the public, of information,
cultural, and entertainment programmes and contribute to the development
of national audio-visual programme production?
Does
the broadcaster provide abundant, high quality domestic programming
for the public welfare which can be received all over your country,
don’t disturb public security, good morals and manners, provide
a variety of programming, including cultural,educational. News, and
entertainment material?
Does
the Broadcaster provide programming that informs, educates and entertains
and is of high quality in all languages, makes it services available
throughout the territory for free?
Does
the broadcaster provide programmes by respecting high general standards
in relation to content, quality and editorial integrity?
Does
broadcaster exploit susceptibilities improperly abuse religious views,
offend against good taste or decency or public feeling, or incite
to crime or disorder?
Does the
broadcaster provide a wide-ranging of programmes that informs, enlightens
and entertains?
Does the broadcaster provide to all sectors of the public, of information,
cultural, and entertainment programmes and contribute to the development
of national audio-visual programme production?
Does the broadcaster provide abundant, high quality domestic programming
for the public welfare which can be received all over your country, don’t
disturb public security, good morals and manners, provide a variety of
programming, including cultural,educational. News, and entertainment material?
Does the Broadcaster provide programming that informs, educates and entertains
and is of high quality in all languages, makes it services available throughout
the territory for free?
Does the broadcaster provide programmes by respecting high general standards
in relation to content, quality and editorial integrity?
Does broadcaster exploit susceptibilities improperly abuse religious views,
offend against good taste or decency or public feeling, or incite to crime
or disorder?
National
Identity
Yes
No
Comments
Does
the broadcaster contribute a sense of national identity through music,
drama and other -performing arts?
Does
the broadcaster provide programming that is predominantly and distinctly
national,
and reflects the country and its regions to national and regional
audiences, contribute shared national conscious and identity, contribute
to the flow and exchanged cultural expression?
Does
the broadcaster has the strict rules governing broadcasting of programmes
in all languages during peak hours?
Do they
promote orchestra and choirs ?
Do they
carry religious programmes?
Does
the broadcaster strive to enhance the level of civilizations and to
popularize modern civilizations, as well as preserving excellent features
from the past?
Does
the broadcaster nurture talent and enrich the country’s cultural
heritage, both
traditional and contemporary?
Does
the broadcaster provide national programmes
Does
the broadcaster provide sports programmes?
Does
the broadcaster stimulate the arts and diversity of cultural activity?
Does the broadcaster contribute a sense of national identity through music,
drama and
other- performing arts?
Does the broadcaster provide programming that is predominantly and distinctly
national,
and reflects the country and its regions to national and regional audiences,
contribute shared national conscious and identity, contribute to the flow
and exchanged cultural expression?
Does the broadcaster has the strict rules governing broadcasting of programmes
in all languages during peak hours?
Do they promote orchestra and choirs ?
Do they carry religious programmes?
Does the broadcaster strive to enhance the level of civilizations and
to popularize modern civilizations, as well as preserving excellent features
from the past?
Does the broadcaster nurture talent and enrich the country’s cultural
heritage, both
traditional and contemporary?
Does the broadcaster provide national programmes
Does the broadcaster provide sports programmes?
Does the broadcaster stimulate the arts and diversity of cultural activity?
Special Groups
Yes
No
Comments
Does
the broadcaster reflect the cultural diversity of country’s
community?
Does
the broadcaster provide a balance between programmes of wide appeal
and specialized
programmes?
Does
he broadcaster have regard for multicultural character of the Country?
Does
the broadcaster serves the special needs of the regions, provide equivalent
quality programmes in local and Russian languages and reflect the
multicultural and multiracial nature of country?
Does
the broadcasters carry Programmes that don’t harm children or
adolescents?
Does
the broadcaster provide sound messages to help blind persons and visual
images to assist deaf persons, to provide local as well as national
programmes?
Does
the broadcaster have a high standard of original programmes for children?
Does the broadcaster reflect the cultural diversity of country’s
community?
Does the broadcaster provide a balance between programmes of wide appeal
and specialized
programmes?
Does he broadcaster have regard for multicultural character of the Country?
Does the broadcaster serves the special needs of the regions, provide
equivalent quality programmes in local and Russian languages and reflect
the multicultural and multiracial nature of country?
Does the broadcasters carry Programmes that don’t harm children
or adolescents?
Does the broadcaster provide sound messages to help blind persons and
visual images to assist deaf persons, to provide local as well as national
programmes?
Does the broadcaster have a high standard of original programmes for children?
News
Yes
No
Comments
Does
the broadcaster maintain an independent news and information service?
Does
the broadcaster broadcast daily, from all national stations, regular
sessions of news and
information relating to current events within and outside your country?
Does
the broadcaster broadcast sessions of both houses of Parliament or
certain sessions of
parliament ?
Does
the broadcaster provide consistent high quality information upon which
all citizens may rely?
Does
the broadcaster broadcast messages by political parties, unions, professional
bodies, provide independent news and political programmes?
Does
the broadcaster provide politically impartial and accurate news, present
controversial matters from a variety of viewpoints?
Does
the broadcaster provide significant amounts of news and public affairs
programming of a high standard which is fair, impartial, balanced
and independent from government, commercial and other interests?
Does the
broadcaster maintain an independent news and information service?
Does the broadcaster broadcast daily, from all national stations, regular
sessions of news and
information relating to current events within and outside your country?
Does the broadcaster broadcast sessions of both houses of Parliament or
certain sessions of
parliament ?
Does the broadcaster provide consistent high quality information upon
which all citizens may rely?
Does the broadcaster broadcast messages by political parties, unions,
professional bodies, provide independent news and political programmes?
Does the broadcaster provide politically impartial and accurate news,
present controversial matters from a variety of viewpoints?
Does
the broadcaster provide significant amounts of news and public affairs
programming of a high standard which is fair, impartial, balanced and
independent from government, commercial and other interests?
Other Public
Service Obligations
Yes
No
Comments
Does
the broadcaster broadcast substantial educational programming?
Does
the broadcaster provide conservation and exploitation of audio-visual
archives for preserving and protecting cultural diversity?
Does
the broadcaster in the event of disaster, conduct programming so as
to minimize the harmful effects of the disaster?
Does
the broadcaster carry out research on new technologies
Does
the broadcaster provide equal time and representation to all political
parties during elections for their campaigns?
Do the
Private broadcasters carry public service programmes?
Is it
mandatory for broadcasters under law to carry certain percentage of
Public service programming
Does the
broadcaster broadcast substantial educational programming?
Does the broadcaster provide conservation and exploitation of audio-visual
archives for preserving and protecting cultural diversity?
Does the broadcaster in the event of disaster, conduct programming so
as to minimize the
harmful effects of the disaster?
Does the broadcaster carry out research on new technologies
Does the broadcaster provide equal time and representation to all political
parties during elections for their campaigns?
Do the Private broadcasters carry public service programmes?
Is it mandatory for broadcasters under law to carry certain percentage
of Public service programming
One way to
check undue interference from the authority is to create a funding mechanism
contributed by public
Funding
and Financing
Yes
No
Comments
Does
you broadcaster get funding from state budget?
Do you
get grants-in-aid from the government?
Do you
get revenue from advertising/ commercials?
Do you
feel advertising and commercials influences your programming and news
policy?
Do you
compete with private broadcasters for advertising?
Do you
have one time license fee while buying a radio/ television/electronic
appliances/ mobile phones?
Do you
have any license fee : either stand alone or as an addition to the
electricity bill?
Do you
get governments grants for infrastructure?
Do you
get sponsorship for programmes?
Do you
feel the broadcaster is adequately financed?
Do you
feel that state funding indirectly influences the programming and
news policies?
How is the
broadcaster gets revenue to run its operation?
Does you broadcaster get funding from state budget?
Do you get grants-in-aid from the government?
Do you get revenue from advertising/commercials?
Do you feel advertising and commercials influences your programming and
news policy?
Do you compete with private broadcasters for advertising?
Do you have one time license fee while buying a radio/ television/electronic
appliances/ mobile phones?
Do you have any license fee : either stand alone or as an addition to
the electricity bill?
Do you get governments grants for infrastructure?
Do you get sponsorship for programmes?
Do you feel the broadcaster is adequately financed?
Do you feel that state funding indirectly influences the programming and
news policies?
Structural
Changes
Yes
No
Comments
Can
the broadcasters cope with the changing curcumstances?
Can
the broadcasters adopt and emply innovative strategies to become indepedent
and autonomous, financially self-relient, structurally lean, clean
and productive, technologically cost-effective, acountable and responsive
to audience?
Can
the broadcasters manage Structural Changes in the context of corporatization
and Company development process?
Can
the broadcasters enter Joint Ventures with other organizations and
broadcasters ?
Can
the broadcasters raise revenue and marketing their products?
Can
the broadcasters get the most from the organizational assets
Create
and Manage content cost-effective digital ways
Can
the broadcasters manage strategically forced Budget Cuts
Can
the broadcasters develop Business and raise Marketing and Revenue
Can
the broadcasters control Cost and Reduce Overheads, Staff, Production,
Transmission and Capital;
Can
the broadcasters create Benchmarking and Performance Indicators (Performance
measures, targets and industry benchmarks for Staff, Programs, Equipment,
Buildings etc);
Can
the broadcasters Decide When and Whether to Contract Out;
Can
the broadcasters Manage Staffing ( On Contract or on Staff - Fulltime,
Temporary, Part-time, Permanent, Casual);
Can
the broadcasters Create Multi-skilling or Specialization;
Can
the broadcasters Plan Project Budgeting and Implementation;
Can
the broadcasters Deal with Organization's Cultural and Socio/Political
Sensitivities and Realities
Content management
Push
for structural reforms
While Tajiki
Public service broadcaster should be accountable to Parliament for policy
and strategic decisions, the organisation would be responsible for its
own operational and tactical decisions. The government of the day must
have no hand in its functioning or decision-making, and must remain at
arms-length
Independent
financial resource or more public funded Funding and financing Mechanisms
An appropriate funding mechanism is crucial for Kazakhstan for achieving
the mission and objectives of a Public Broadcaster. There are two major
ways to fund such an organization. The first could be through license
fees, public subsidies and Government grants. Alternatively, the funding
could be primarily from commercial revenue such as advertising and sponsorship
revenue, pay channels, sale of audio and video programmes, and programming
agreements. Indeed, a broadcaster has the choice of several different
methods for its financing. In U. K., BBC is funded by license fee and
by the sale of its materials and services. BBC does not, in the U. K.,
depend on advertising, sponsorship or subscription revenues. In some other
countries, like Japan and Sweden, Public Broadcasters rely almost entirely
on license fee. Spain’s TVE and New Zealand's NZTV are, on the other
hand, completely financed by advertising revenue. PSBs in France, Germany,
Italy and Ireland combine the license fee revenue with advertising, while
Australia’s ABC is entirely funded by Government grants. Canada’s
CBC combines Governments grants with advertising revenue. In USA, where
PBS plays a marginal role, the organization is funded by Government grants
and private donations.
Analysis
of the findings
Recommended
strategies for Future
Some
Relevant Recommendations on PSB in Kazakhstan
Public Service
Broadcasters in Kazakhstan are encouraged to :-
a.Promote and develop education- including community education, spread
of information, empowerment and people’s participation in society
and development addressing all groups of society.
b.Create programs which carry credibility with pluralistic groups and
which promote cultural diversity and bring positive effects of globalization
to all communities.
c.Create rich and quality content for all, and in particular by and for
women, youth and children that counters the influence of violence, communal
hatred and carry such content on prime time.
d.Initiate public debate and common ground talks between policy-makers,
academics and media professionals to counter negative effects of violence
in media. Broadcasters can promote the culture of dialogue among civilizations
with the view to promote understanding and peace.
e.Exploit new technologies to expand coverage and accessibility to information
and healthy entertainment.
f.Promote protection of copyrights of content by coming out strongly against
piracy and unauthorized use of content.
Kazakhstan roadcasting Authorities are encouraged to :-
a.Allow autonomy in content creation, management, finance and administration
of Public Service Broadcasters.
b.Study and consider the following funding mechanism for public service
broadcasting:
1).One time fee while buying a radio/ television/electronic appliances/
mobile phones;
2). Introducing a license fee; either as a stand alone or as as an addition
to the electricity bill,
3).Government grants for infrastructure,
4).Advertisement/commercial revenue. But it should not undermine the mandate
of public service broadcasting,
5). Sponsorship,
C. Contribute
to production of programmes for clearly defined developmental needs.
d. Regularly review the mandate of Public Service Broadcasting in view
of national, regional and global events in order to foster mutual understanding,
tolerance and trust.
• Allocate preferential frequencies to Public Service Broadcasters,
f. Create legal structures to allow independence of decision making to
the public broadcasters.
g. Ensure allocation of adequate time by private networks for public service
programmes and for pluralistic content for all group of the society.
h. Ensure complete editorial independence.
• Organize more in-country conferences/ road-shows in Dushanbe and
other areas to sensitize the people about the importance of Public service
broadcasting in Kazakhstan involving cross-section of society including
politician, policy-makers, press, judiciary, legislators, students. workers,
academics
The following
agenda can be set for Kazakh State Radio and Television
to
• Redefine mission and objectives of Kazakhstan Radio and TV
In Kazakhstan
broadcasting organizations, a substantial amount of the transmission
must be decentralised with programmes produced locally, in the local
language
Promoting
accountability in broadcasting and push for structural changes
• Independent financial resource or more public funded Funding
and financing Mechanisms
• Kazakhstan Public Broadcasters should enter into strategic alliances
and joint ventures and partnerships within the country and outside the
country
• Kazakhstan broadcasters should reposition their channels and
create identity.each channel, both on radio and TV, have a clearly defined
identity and positioning; so that, each channel is the specific choice
for a type of viewer (or listener)
• Kazakhstan broadcasters should should Improve programming content,
presentation styles and production values
• Kazakhstan broadcasters should market radio and television programmes
• Kazakhstan broadcasters should develop human resources to deal
with more challenging situation
• Kazakhstan broadcasters shouldInitiate low and cost effective
digital and internet technologies to create alternative reach and voices
• Kazakhstan broadcasters should made necessay change in the broadcast
act
Why
Public Service Broadcasting is so important for Kazakhstan?
The broadcasting
scenario present in the Asia-Pacific is quite myrid, competitive and market-driven.
The excessive importance to market results in hyer-commercilization and
sometimes dehumanization and monopolization of content with handful of
multinationals. Besides, the technological proliferations and media convergence
makes “weaker socitalisation of PSB”. But more positively,
the audience exposed to more globalization of programming, more awareness
of international happening and aspiring for a “ Globalized Audience
“.In some front , we encounter the trend of localization of the
global what we described as “ Glocalization”. So, it is most
unlikely to assume that the desire to have PSB in Kazakhstan is seen as
solution to existing problems rather than the problem itself.
The
Background for necessity of introducing PSB in Kazakhstan
Some of the
strongest reasons for Kazakhstan broadcasters wish to change to true and
editorial independent public service broadcasters may be the following:
1. There are dramatic changes in technology and transmission makes the
Kazakhstan broadcasters increasing difficult to compete. The advent of
hyper-commercialization and the advent of satellite and cable TV result
in negation of the spirit of social and community values in Kazakhstan.
2. Another significant trend being the convergence of television and the
Internet ,the result being the monopolization of content of few handful
of multinational companies. This leaves Asia-Pacific broadcasters clueless
on the strategies to deal with the situation. Many times and many places
the survival strategies are only mapped and there was no preparedness
for future to go ahead with a plan of actions to reposition PSB and strengthen
the public service broadcasting it in Kazakhstan.
Some
Future Strategies
Promoting Public Service Broadcasting: Strategies
Ø Proactive Public Campaign/Advocacy for Public Service broadcasting
in Kazakhstan
Ø Popularizing the concept and idea of Public Service Broadcastingin
Kazakhstan
Ø Sensitizing the Policy makers, politicians, academics, Press
and judiciary and other cross-sections
of societies about the importance of public service broadcasting in Kazakhstan.
Ø Looking PSB as solution –centric rather than problem-centric
Ø Disseminating information through publication of books and CD-ROMs
in Kazakhstan language
Ø Developing a course on PSB and delivering through Distance education/E-learning
Ø Conducting research study on many issues relating to accountable
mechanisms, minority programming, corporitization process with public.
Ø Seeking wider consulantancy and public participation on Broadcasting
Bill, Regulations
Ø New ICT for Broadcasting to increase the access and participation
of audience and providing journalist journalists the tools to promote
alternative voices and pluralism