PROFILE:
Name and Surname: LUMINITA NICOLESCU
Date and place of birth: 5th November 1967, Ploiesti, Romania.
Foreign languages: English fluent
French good
German basic knowledge
Education:
1982-1986 Economic High School, Bucharest, Romania.
1986-1990 Academy of Economic Studies, Bucharest, The Faculty of the Economy of Industry, Transport and Building (the present Faculty of Management).
1991 Summer School, Comparative Economics, Wirtschaftuniversitat, Vienna, Austria.
1991-1992 Master of Arts by Research in Management, Canterbury Business School, University of Kent, United Kingdom.
1994-1997 Doctor of Philosophy (Ph.D.) in Management, Canterbury Business School, University of Kent, United Kingdom.
1999, training in International Marketing, HEC Montreal, Canada
2000, Summer School, Educational Policy Analysis, Central European University, Budapest, Hungary
Working experience:
1990 – present, academic at Academy of Economic Studies, Bucharest:
- 1990-1992 Assistant Lecturer in Economics at Faculty of Economics
- 1992 - December 1997 Assistant Lecturer in International Marketing at Faculty of Economic International Relations
- January 1998 - present Lecturer in International Marketing, Euro-marketing and International Strategic Marketing at Faculty of Economic International Relations.
March 1998 – present, trainer at the Short Courses Department ASEBUSS, Romanian- American Business School, Bucharest, Romania
1995 part time Lecturer in Marketing, Math Institute, University of Kent, United Kingdom.
1991-present, Associate Consultant at MANAGER Institute, International Management and Marketing Institute, Bucharest, Romania.
1999-2000, Lecturer at INDE, postgraduate economic studies, Bucharest, Romania
1999-2000, project coordinator “Training Program aiming the Re-modeling of the Enterprise Organizational Culture”, PHARE Human Resources Program Progress
1999-present, Lecturer in International Marketing at the Romanian-Canadian MBA, Graduate School of Management, Bucharest, Romania
Research
2000-2001, Research Project Director: “Private Higher Education in Romania: Success or Failure?“, International Fellowship Program, Open Society Institute Budapest, Hungary.
2000 - 2002, Research Project Coordinator for Romania: “Promoting International Case Research and Training on Management of Change- INTERCASE”, Leonardo da Vinci program.
2001 – 2002, Research Project Coordinator for Romania: “Should Free Entry of Universities Be Liberalised? Estimating the Value of Public and Private Higher Education in Central and Eastern Europe”, ACE PHARE.
2002 - present, Research Project Director: “The impact of the Romanian higher education reform on the university’s financial and academic management”, 2002, Open Society Institute, Center for Policy Studies, Budapest, Hungary.
Responsibilities at work:
Teaching: conducting lectures, seminars, workshops in Economics, Marketing, International Marketing and Management. Evaluating and marking essays, assessments papers, exam papers and conducting oral examinations.
Research, consultancy and training: Research: for the Master degree: “A Marketing Research Framework for Industrial Companies in Romania” [two market research studies based on surveys in the UK truck industry (suppliers and customers) and in Romania (suppliers)].
For the Ph.D. degree: “Privatization and Organizational Change in Romania: An Analysis of two selected Cases” (A detailed analysis of the organizational change - in terms of restructuring, organizational behavior, systems, Human Resource Management, management styles, organizational culture- occurred in two privatized companies - a Romanian-American joint venture and an entirely owned private Romanian company).
Post doctoral research:
§ “Training Program aiming the Re-modeling of the Enterprise Organizational Culture” (1999), designing the needs analysis, the training program for companies, participating in the training program and in the elaboration of case studies, developing proposals for company activity improvement, writing monitoring and financial reports for funding organization, organizing the dissemination of the results: working groups, round tables.
§ “Private education in Romania: success or failure?” (2000), a study of the higher education in Romania from the perspective of the business community: designing, co-ordinating and implementing a study based on a survey of 120 private companies in Bucharest, disseminating results, activity and financial reporting to the financing organization and developing a policy paper based on results (in progress).
§ “Promoting International Case Research and Training on Management of Change- INTERCASE” (running) developing the research team in Romania, organizing the needs analysis, developing case studies, disseminating the methodology agreed by the international team, financial reporting to the contractor, presenting, receiving and giving feed-back in the international team, testing the case studies via distance learning.
§ “Should Free Entry of Universities Be Liberalised? Estimating the Value of Public and Private Higher Education in Central and Eastern Europe” the organization of a 6000 sample of last year students in private and state universities in Romania, organizing and co-ordinating the research team, developing papers, books chapters, disseminating results, financial reporting to the coordinator.
§ “The impact of the Romanian higher education reform on the university’s financial and academic management”, (running) conducting two case studies in two universities from Bucharest one public and one private and in the second phase conducting a national level survey with universities. The main objective is to find and analyze what is the perception of the academic world about the reform that was launched in the higher education sector and to identify the way the reform is implemented at university/faculty/individual level.
Consultancy: lectures, seminars and workshops for managers and entrepreneurs in marketing and management; companies’ restructuring studies.
Training: marketing, strategic marketing, international marketing, consumer behaviour, Human Resource Management for employees of/companies such as Coca Cola, Shell Gas, Shell Romania, Reynolds, Joe, Mobil Rom, ABN AMRO, IBM, Procter & Gamble, DHL, etc.
Mailing Address: MANAGER Institute, Str. Anghel Saligny no. 5, et. 3, ap. 12, sector 5, Bucuresti, Romania, fax: 00401-3130036, tel: 00401-2527586; email: lumin@pcnet.ro
List of publications:
1. ABC-ul economiei de piata, dictionar (The ABC of the market economy- dictionary), Ed. Dobrota, N., Viata Romaneasca, Bucuresti, 1991.
2. Nicolescu O. and Nicolescu, L.,“Procesul si functiile managementului firmei” (The Process and the Functions of the Firm’s Management), Manager Institute, Bucuresti, 1992, pp. 1-3.
3. Nicolescu O. and Nicolescu, L.,“Sistemul de management al firmei si componentele sale” (The Management System of the Firm and its Components), Manager Institute, Bucuresti, 1992, pp. 3-5.
4. Four Business Reports: * The Commercial Vehicle Manufacture’s (UK) Survey
* The Commercial Vehicle Dealer’s (UK) Survey
* The Haulage Companies’ (UK) Survey
* The Non-Haulage (UK) Companies’ Survey
Canterbury Business School, University of Kent, UK, 1992.
5. “Consultanta pentru intreprinzatori dinamici” (Consulting for Dynamic Entrepreneurs), Idei de Afaceri, July 1993, Anul I, no. 2, Bucuresti, pp. 22-23.
6. “Restructurarea sistemului bancar in Rusia” (The Restructuring of the Banking System in Russia), Tribuna Economica, saptaminal economic national (weekly national magazine), no. 37/1993, Bucuresti, p. 36.
7. Management Aplicativ: studii de caz, cazurile 2(in collaboration, pp. 29-38), 30 (pp. 175-176), 35 (pp.195-203) (Applied Management: case studies), Ed. Nicolescu, O., Manager Institute, Bucuresti, 1994.
8. “Studiile de Marketing-Baza Proiectarii Strategiei” (Marketing Studies - the Basis of the Firm’s Strategies Design) in Strategii de Management (Strategic Management) Ed. Nicolescu, O., Publisher Editura Economica, Bucuresti, 1996, pp. 209-227
9. 25 Cases for Entrepreneurs and Managers from Practice (case 8, in collaboration, pp. 83-90), Ed. Todorov, K., Inter-University Entrepreneurship Development Centre, University of National and World Economy, Sofia, 1997.
10. Poutziouris P., O’Sullivan K and Nicolescu L., “The development of entrepreneurial family firms in the Balkans”, Working Paper no. 370, Manchester Business School, UK, September 1997.
11. Poutziouris, P., O’Sullivan K. and Nicolescu, L., “The Regeneration of Family Business Entrepreneurship in the Balkans”, Family Business Review, vol X, no. 3, 1997, pp. 239-262.
12. “Comportamentul consumatorului final” (The final consumer buying behaviour), Tribuna Economica nr. 13/1998, 1 April 1998, p. 12.
13. “Comportamentul cumparatorilor industriali si organizationali” (The buying behavior of industrial and organizational consumers), Tribuna economica nr. 14/1998, 8 April 1998, p. 13.
14. “ Selectarea canalelor de distributie” (Selection of the distribution channels), Tribuna Economica nr. 28/1998, 15 July 1998, p. 11.
15. “ Construirea unei retele proprii de vinzare” (Building your own salesforce), Tribuna Economica nr. 30/1998, 29 July 1998, p. 11.
16. “Decizii de management al vanzarii” (Decisions of Sales Management) in Sistemul decizional al organizatiei (The Decisional System of the Organization), Ed. Ovidiu Nicolescu, Publisher Editura Economica, 1998, Bucuresti, pp 500-523.
17. "Particularitati ale deciziilor de management al vanzarii” (Specific issues in taking sales management decisions), Tribuna Economica nr. 32/1998, 12 August 1998, p. 11.
18. "Cine sunt specialistii nostrii?" (l) (Who are our specialists?), Tribuna Economica nr. 51-52/1998, 23-30 December 1998, Bucuresti, p. 14.
19. "Cine sunt specialistii nostrii?" (ll) (Who are our specialists?), Tribuna Economica nr. 1/1999, 6 January 1999, Bucuresti, p. 11.
20. “Tranzitia in economia romaneasca si schimbarea organizationala” (The transition to a market economy and organizational change in Romania), The Romanian Economic Journal, year II, no. 3, March 1999, Bucuresti, pp. 42-48.
21. “Euromarketing - mit sau realitate?” (l) (Euromarketing – myth or reality?), Tribuna Economica nr. 19/1999, 12 May 1999, Bucuresti, p. 14.
22. “Euromarketing – mit sau realitate? Activitati ce se pot realiza la nivel pan european” (ll) (Euromarketing – myth or reality? Activities taking place at pan-european level), Tribuna Economica nr. 20/1999, 19 May 1999, p.7.
23. “Sa oferim servicii pe placul consumatorilor!” (How to offer the services the consumers want!”), Coca-Cola Magazin, June1999, Bucuresti, p. 5.
24. “Mercantizarea- cum sa vinzi mai mult si mai bine” (Merchandising- how to sell more and better), Coca-Cola Magazin, August 1999, Bucuresti, p. 5.
25. “Marketingul serviciilor” (The marketing of services), Tribuna Economica nr. 31/1999, 4 august 1999, Bucuresti, p. 15.
26. “Serviciul de calitate = afaceri de succes” (A quality service = a succesful business), Tribuna Economica nr. 32/1999, 11 august 1999, Bucuresti, p. 46.
27. “Profitati de produsele comercializate: aplicati strategii diferite pentru categorii de produse diferite!” (Make the most of the products you sell: design staretgies on product categories!), Coca-Cola Magazin, Septembrie 1999, p. 5.
28. “Analiza SWOT – Instrument de baza in marketing” (SWOT Analysis – an important tool in marketing), Tribuna Economica no. 43, 27 October 1999, Bucharest, p. 13.
29. “Particularitati ale folosirii analizei SWOT” (Peculiarities in using the SWOT Analysis), Tribuna Economica no. 44, 3 November 1999, Bucharest, p. 15.
30. “Analiza SWOT” (SWOT Analysis) in Sisteme, metode si tehnici manageriale ale organizatiei (Enterprise Management Systems, Methods and Techniques), Ed. Ovidiu Nicolescu, Publisher Editura Economica, Bucharest, 2000, pp. 389-402.
31. Contribution to section on Romania, chapter on “Educational Reforms in Eastern Europe: Shifts, Innovation, Restoration” in Educational Restructuring in the Context of Globalization and National Policies, Ed. Daun Holger, New York:Garlands, 21 p., forthcoming 2000.
32. “Invatamantul superior romanesc si integrarea in Uniunea Europeana” (The Romanian higher education and the integration into the European Union”), Jurnalul Economic no. 8/IV, May 2001, Bucharest, pp. 68-79.
33. “Evolutia sistemelor educationale in Europa Centrala si de Est - analiza comparativa-“ (The evolution of the educational systems in Central and Eastern Europe” – comparative analysis), Revista de Management Comparat International nr. 2/2001 (Review of International Comparative Management issue 2/2001), Bucharest, pp. 75-84.
34. Managementul modern al organizatiei (The Management of the Modern Organization) (Nicolescu O. si Nicolescu L.), Editura Tribuna Economica, 2001.
35. “Tendinte noi in abordarea si functionarea sistemului informational-managerial al organizatiei” (New tendencies in the development and the functionning of the managerial information system of the organization) (Nicolescu O. and Nicolescu L) in Sistemul informational managerial al organizatiei (The informational system of the organization), coordinator Nicolescu O, Editura Economica, 2001, pp. 137-169.
36. “The contribution of the education to the transition towards the market economy: Romanian case” in ed. Kari Liutho, Ten Years of Economic Transformation, Studies in Industrial and Engineering and Management, volume III Societies and Institutions in Transition, 2001, pp. 253-280.
37. “Reforming higher education in Romania”, European Journal of Education, March 2002, pp. 91-101.
38. “Rolul consumatorului European in dezvoltarea strategiilor de marketing” (The European consumer’s role in developing marketing strategies in Europe) in Revista de Management Comparat International nr. 3/2002 (Review of International Comparative Management issue 3/2002), Bucharest, May 2002.
39. “Reforma învăţamântului superior în Europa Centrală şi de Est – La limita dintre tradiţional şi European” (The reform of higher education in Central and Eastern Europe – at the limit between traditional and European), (Nicolescu L şi Păun L.), Piaţa Financiară nr. 5, May 2002, Bucharest, pp.102-104.
40. “Higher education in Romania – evolution and views from the business community”, TEAM Tertiary Education and Management, forthcoming March 2003.